IKEA Opens in Quebec City
More than 3 000 people attended IKEA’s much-awaited opening in Quebec City’s new Ilot Mendel development on August 22. Gift cards and other prizes were given to some lucky clients, many of whom were waiting for at least a couple of hours in the queue surrounding the 340 000 square-foot store.
This new store remains faithful to the brand’s concept, with more than 10 000 Scandinavian-inspired articles, a restaurant and a children’s play area.
By 2021, approximately thirty retailers should settle in the Ilot Mendel commercial hub, which will combine innovation, art and architecture.