Business news


Dynamic New Pop-up Concepts – Retail

AllCovered Roadshow

Allcovered has been touring our shopping centres since late 2018. By the end of the roadshow in September, the online women’s wear specialist will have made its mark on five of our properties. The pop-up shop brings an interactive experience, exclusive products and made-to-measure service to consumers. The last stop on the tour is at Galeries de Hull in September. 


Enter the Duat

Enter the Duat, a free immersive experience set in ancient Egypt, has been running at Mail Champlain since March 23. The virtual reality odyssey, created by Montreal-based Phenomena, gives visitors the opportunity to be part of a nightly battle between Egyptian gods. The journey is powered by hand gestures and a locomotion treadmill, which adds to the realism. The not-to-be-missed experience will be running from now until mid-June.


Marilou Design Tour

Seven Cominar shopping centres will play host to the Marilou Design pop-up store this year. Fashionistas can take advantage of the opportunity to see, touch and try on the popular Québec City–based designer’s creations, which effortlessly combine comfort and timeless style. The next stops will be Les Galeries de Hull in August and Les Rivières in September.


Éphémère FMD Tour

The 2018 Fashion & Design Festival pop-up tour was such a hit with shoppers that we have brought it back again this year. The event provides a one-of-a-kind showcase for the work of seven up-and-coming local designers at four of our shopping centres across the province. The next stops will be Les Galeries de Hull and Les Rivières in Trois-Rivières in June.

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Sandra Lécuyer
Media contact

Sandra Lécuyer

Vice PresidentTalent and Organisation